Merrill Lynch Wealth Mgmt Campaign Invites People to Reevaluate Retirement Plans
Posted: January 25th, 2010 | Author: admin | Filed under: Wealth Management | No Comments »In an effort to capitalize on opportunities in the retirement market, Bank of America Corp. plans to spend between $15 million and $20 million on a new marketing campaign over the next four months.
The “help2retire” campaign, which launched Monday, will include print and television advertising as well as billboards nationally. The print ads will launch this week and the television ads are expected later this month. Bank of America said that the campaign encourages individuals to work with a Merrill Lynch advisor to find areas of their lives that they “wish to put an end to” when they retire.
Among the slogans in the campaign are: Help2Retire confusion surrounding Roth IRA conversions, Help2Retire rush hour, and Help2Retire the rat race.
The company would not say how large a percentage of its overall marketing budget it is spending on this campaign. Read more….